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The Sip & Shop Story

Roseann Benedict and Nancy Carr met over 20 year ago in Greenwich when their youngest children were in nursery school. After years as stay-at-home moms they took their talents from PTA and other volunteer activities to local business pursuits.


Roseann and Nancy created this event in 2016 to bring together and foster the business ventures of these moms they’ve met along the way.  Greenwich is home to a vibrant community of women - moms who met on playgrounds, sports sidelines and school committees before starting their own ventures.

Over the years, the event has expanded to include businesses from beyond Greenwich, but the idea remains the same:  support each other to make everyone more successful!

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Going Virtual in 2020

The businesses involved in our event, and events like ours, rely heavily on the income and connections made at craft fairs, trade shows, pop-up shops, and other in-person gatherings. 
Thank you so much for your continued support of our event and our hard-working vendors.
We look forward to a safer and more certain time when we can bring all shoppers and vendors together again

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Cancer Research - Giving Back

Everyone has someone they know or love who has or is battling cancer.  It’s a disease that has sadly touched too many of our friends and too many in our community.  Your purchases help us make a difference by raising funds that go toward life-saving treatments that can change the outcomes of this disease.

A portion of the money raised by the Sip & Shop is donated to Swim Across America Fairfield County to fund cancer gene therapy through it's beneficiary, Alliance for Cancer Gene Therapy.


Funds raised this year are supporting a grant from ACGT focused on an innovative approach to tackling the challenges of pediatric sarcomas, which is being pursued by researchers at St. Jude Children’s Research Hospital led by Stephen Gottschalk, MD, chair of Bone Marrow Transplantation and Cellular Therapy and the 2020 ACGT Research Fellow funded by Swim Across America. Dr. Gottschalk has conducted more than 25 previous clinical trials and most recently worked on gene therapies for treating infants with the “bubble boy” disease.


About Swim Across America Fairfield County

Established in 2008, the Swim Across America Fairfield County event has donated $4.165 million in its 13 previous years for its local Fairfield County-based beneficiary, Alliance for Cancer Gene Therapy (ACGT). One hundred percent of funds contributed by Swim Across America to ACGT go directly to crucial cancer gene therapy research.

Swim Across America is a national organization and offers numerous open water swims across the country from Boston Harbor to under the Golden Gate Bridge. Founded by Darien Connecticut, resident Matt Vossler and his college roommate Jeff Keith in 1987, its roots are firmly anchored in Connecticut and along the shores of Long Island Sound. To learn more about how Swim Across America Fairfield County “makes waves to fight cancer,” visit swimacrossamerica.org/fc, or on Twitter, Facebook and Instagram at @SAAFairfieldCo.

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About the Organizers

Nancy Carr

Nancy moved to Greenwich in 1992 with her Greenwich-native husband, Brian, when they were expecting their first child. She has chaired the North Mianus Book Fair, served on the executive board of North Mianus and Eastern PTA’s, and was a board member of Greenwich American Legion Baseball, where she developed the Hits and Heroes Campaign to provide college scholarships for the children of military personnel who died on active duty since 9/11. Nancy created websites for local youth sports organizations and Greenwich High School Athletics.

Nancy and Brian raised a daughter and two sons here.

Nancy drew upon her retail and marketing background to launch her business in 2016 as an independent personal stylist with J.Hilburn custom menswear. 

She is Vice President of Pitch Your Peers, Greenwich and Co-Chair of Swim Across America Fairfield County.

ABOUT: About the Market

Roseann Sarica Benedict

Born and raised in Greenwich, Roseann chaired the North Mianus Pow Wow, served on the executive board of North Mianus Bulldogs Football, Eastern Middle School and Greenwich High School PTAs. She is founder and president of Social Seniors at St. Catherine’s, a board member for At Home in Greenwich, and former president of the Riverside Association.

Roseann and her husband, Scott, raised three sons in town.


Roseann earned her real estate license in 2006 and now enjoys success

as a top realtor at Compass Real Estate.

ABOUT: About the Market
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